Keep Your Small Business Going – and Growing – During Coronavirus

By Elena Stewart

Running a business isn’t easy at the best of times, but during the COVID-19 pandemic, you’re likely facing even more challenges. Fortunately, there are ways you can refresh your business model and keep moving forward. Here are the resources you need to keep going—and even growing—mid-COVID-19.

Seek Help if You (and Your Staff) Need It

If your business is struggling, help is available. There are ways to get assistance for both business expenses and staff needs.

• Consider coronavirus relief options from the U.S. Small Business Administration.
• Look into local assistance programs for COVID-19-related business challenges.
• Start a small business fundraiser on sites like Gofundme to meet financial needs.

Start Fresh with New Business Strategies

Not every business can continue operating the same way it did pre-coronavirus. Consider new strategies for a fresh approach to your industry.

• Learn what your target market wants out of their consumer experience during COVID-19.
• Find ways to adapt your business to the new economic climate (and consumer needs).
• Think about pivoting to address trends or gaps in the market.

Go Digital Whenever Possible

Regardless of your product or service, shifting your business to the digital world can be a significant benefit. Look for ways to flourish online and even boost sales.

• Find an SEO writing freelancer to help drive online traffic to your site. [Chamber: Also try the member directory]
• Address work-from-home challenges and recognize that it may be your new normal.
• Zero in on ways to encourage collaboration in the remote work age.

Plan for Brick-and-Mortar Improvements

Now may not be the time for major changes. But when things settle down, cosmetic upgrades could give your business new life.

• Plan your reopening carefully and follow local guidelines.
• Improve your building interior with inexpensive carpet options.
• Review your brand’s mission and business plan to meet future challenges.

The coronavirus shutdown has been a shock for many small businesses. But with the right resources, you can find support, develop a game plan, shift your business for the digital world, and set your sights on future improvements. When the world reopens, your business will be ready to shine.

Elena Stewart is a certified life coach specializing in the teachings of Brené Brown, Danielle LaPorte, and Marie Forleo. Through one-on-one coaching sessions and career mentoring, she helps women and men jumpstart their careers.
elena@elenastewart.com
elenastewart.com

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